Big Green DAO
Pioneering a socially responsible web3 identity
Web3 is still an emerging technology, and whilst most people are now aware of cryptocurrency and NFTs, its application outside of this remains an exciting frontier. Big Green are a charitable organisation in the US, led by Kimbal Musk, who is looking to disrupt the way funds are distributed to grantees through a Decentralised Autonomous Organisation (DAO). The design challenge was a question of how to communicate this new application of Web3 technology to both the crypto insiders and the newcomers that Big Green seek to serve.
